Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition -your competitive advantage- from your target market’s perspective.Why from the customer perspective? Because if your clients don’t value your differentiators, then they are not relevant.
In this highly readable book, Jaynie Smith makes a compelling case for why you’re almost certainly mistaken if you think that your company’s sales and marketing pitches are relevant to customers.
Senior managers and business owners will not think twice about investing in the most common tools for growing their sales team: sales training, coaching, incentives, superstar searches, bonus/commission plans; motivational events, etc. About 90% of the time, these investments lack the key ingredient to ensure an ROI. Very few companies provide sales teams with read more
Since I do a great deal of speaking to c-suite executives, I am often asked, “Why don’t more companies succeed at defining their competitive advantages?” I have thought long and hard about that question. Some answers are obvious; some a little less evident. If you have struggled with carving out your differentiation, here read more
Every year the pundits, bloggers, social media hounds, all make major assessments of Super Bowl ads. Enough is said about that and football is not in season, so we won’t be going there. Unless your business has pockets so deep that you can afford the $5 million for the 30 or 60 second spot, read more