Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer perspective? Because if your customer’s don't value your differentiators, then they are not relevant.
In this highly readable book, Jaynie Smith makes a compelling case for why you’re almost certainly mistaken if you think that your company’s sales and marketing pitches are relevant to customers.
For years I have been telling stories of clients who had lots of good news but missed it completely because of their focus on bad news. The thing is this: Owners and the C- Suite folks tend to be problem solvers day in and day out. We spend a better part of our day focused read more
The flyer arrived in the mail at the right time. It came from a window treatment company at the very moment I was planning to contact various window treatment companies. It felt like serendipity, so I called them. It also saved me valuable research time. Sadly, my experience was not a good one. read more
Senior managers and business owners will not think twice about investing in the most common tools for growing their sales team: sales training, coaching, incentives, superstar searches, bonus/commission plans; motivational events, etc. About 90% of the time, these investments lack the key ingredient to ensure an ROI. Very few companies provide sales teams with read more