What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition -your competitive advantage- from your target market’s perspective.Why from the customer perspective? Because if your clients don’t value your differentiators, then they are not relevant.


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Why Smart Advantage?

As recommended by

  • Compelling! The clarity in which Jaynie presents her message is particularly valuable. Finding and using your competitive advantage is the key to not only survival but more importantly, profitable survival.

    Chuck Lillis
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News & Announcements

  • Danger_Barriers

    Five Barriers to Competitive Advantage Success

    posted on April 24th, 2016 | Blog

      Since I do a great deal of speaking to c-suite executives, I am often asked, “Why don’t more companies succeed at defining their competitive advantages?” I have thought long and hard about that question. Some answers are obvious; some a little less evident.   If you have struggled with carving out your differentiation, here read more

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    Are Your Sales Suffering Death by a Thousand Clichés?

    posted on February 29th, 2016 | Blog

    Every year the pundits, bloggers, social media hounds, all make major assessments of Super Bowl ads. Enough is said about that and football is not in season, so we won’t be going there.   Unless your business has pockets so deep that you can afford the $5 million for the 30 or 60 second spot, read more

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    What’s Your Website’s Mission?

    posted on February 3rd, 2016 | Blog

    What’s Your Website’s Mission? Clear Objective or Cloudy Obstruction? There is something nagging about a company’s website. It is often the nemesis of many business owners. There is frequently no clear vision of what the website is intended to accomplish. Some CEO’s tell me “I don’t even know what is on our site.” Others report, read more