What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages

Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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Why Smart Advantage?

As recommended by

  • I found Jaynie Smith’s book to be very informative and practical. It inspired me to DO something, rather than just contemplate theory. That is why I called her to engage an activity for our company. We so often talk about what we do right – why we are special – but it is generally from our own internal perspective. This activity forced us to realize that what our customers think is truly our ‘reality’ – and we need to meet their expectations regardless of whether we agree with them or not. I have found this exercise to be incredibly helpful in explaining a ‘marketing’ concept to the rest of my company. I am very pleased with the tremendous support and effort I have seen from all departments and leadership toward making changes based on the results of Jaynie’s work.

    Mary Ann Tournoux
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News & Announcements

  • frank-and-janie-300x195

    New Joint Program, “Negotiating with Competitive Advantages”

    posted on August 11th, 2016 | Blog

    LOS ANGELES, CA–(Marketwired – August 11, 2016) – Mobus Creative Negotiating has teamed up with Jaynie L. Smith’s Smart Advantage, Inc. to develop and present the new seminar Negotiating with Competitive Advantages. The program draws from Smart Advantage’s unique experience helping national and international companies sell on value over price, based on competitive advantage. Coupled read more

  • Good marketing bad sales

    From Good Marketing to Bad Sales Encounter

    posted on August 4th, 2016 | Blog

    The flyer arrived in the mail at the right time.  It came from a window treatment company at the very moment I was planning to contact various window treatment companies.  It felt like serendipity, so I called them. It also saved me valuable research time.   Sadly, my experience was not a good one.   read more

  • Firepower

    Underperforming Sales People? Fire Or Provide Firepower?

    posted on May 29th, 2016 | Blog

    Senior managers and business owners will not think twice about investing in the most common tools for growing their sales team:  sales training, coaching, incentives, superstar searches, bonus/commission plans; motivational events, etc.   About 90% of the time, these investments lack the key ingredient to ensure an ROI.  Very few companies provide sales teams with read more