What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages

Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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+1 (954) 763-5757

Why Smart Advantage?

As recommended by

  • Jaynie Smith’s Relevant Selling is the perfect complement to her first book, Creating Competitive Advantage. She challenges you to think like your customer.

    Matthew R. Dionne
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News & Announcements

  • rose colored glasses

    Put on Your Rose Colored Glasses, Please!

    posted on September 21st, 2016 | Blog

    For years I have been telling stories of clients who had lots of good news but missed it completely because of their focus on bad news. The thing is this: Owners and the C- Suite folks tend to be problem solvers day in and day out. We spend a better part of our day focused read more

  • Good marketing bad sales

    From Good Marketing to Bad Sales Encounter

    posted on August 4th, 2016 | Blog

    The flyer arrived in the mail at the right time.  It came from a window treatment company at the very moment I was planning to contact various window treatment companies.  It felt like serendipity, so I called them. It also saved me valuable research time.   Sadly, my experience was not a good one.   read more

  • Firepower

    Underperforming Sales People? Fire Or Provide Firepower?

    posted on May 29th, 2016 | Blog

    Senior managers and business owners will not think twice about investing in the most common tools for growing their sales team:  sales training, coaching, incentives, superstar searches, bonus/commission plans; motivational events, etc.   About 90% of the time, these investments lack the key ingredient to ensure an ROI.  Very few companies provide sales teams with read more