Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer perspective? Because if your customer’s don't value your differentiators, then they are not relevant.
Jaynie Smith’s Relevant Selling is the perfect complement to her first book, Creating Competitive Advantage. She challenges you to think like your customer.
LOS ANGELES, CA–(Marketwired – August 11, 2016) – Mobus Creative Negotiating has teamed up with Jaynie L. Smith’s Smart Advantage, Inc. to develop and present the new seminar Negotiating with Competitive Advantages. The program draws from Smart Advantage’s unique experience helping national and international companies sell on value over price, based on competitive advantage. Coupled read more
The flyer arrived in the mail at the right time. It came from a window treatment company at the very moment I was planning to contact various window treatment companies. It felt like serendipity, so I called them. It also saved me valuable research time. Sadly, my experience was not a good one. read more
Senior managers and business owners will not think twice about investing in the most common tools for growing their sales team: sales training, coaching, incentives, superstar searches, bonus/commission plans; motivational events, etc. About 90% of the time, these investments lack the key ingredient to ensure an ROI. Very few companies provide sales teams with read more