Senior Management Team

Jaynie L. Smith

Jaynie L. Smith is an internationally recognized keynote speaker, best-selling author, and CEO of Smart Advantage, Inc. Jaynie spent 24 years of her career as a corporate consultant specializing in helping businesses define and communicate their competitive advantages to differentiate themselves from competition while increasing measurable contributions to top and bottom lines. Best-selling author of read more

Craig Mowrey

Craig Mowrey has presented Competitive Advantage workshops in the United States, Canada and Europe, to over 150 companies, from startups to Fortune 100. Presented Competitive Advantage workshops to Associated General Contractors of America, Roofing Contractors Association, and numerous companies in the construction industry. Smart Advantage’s Voice of Customer Expert: designed and interpreted results for over read more

Brian Neff

Brian is Smart Advantage’s Remote Consulting expert. He is responsible for guiding clients through Competitive Advantage process, including: Coordinating with more than 50 clients a year Over 30 Competitive Advantage presentations Design, interpret, & deliver market research results to over 20 clients a year Analyze hundreds of websites annually for Competitive Intelligence and Competitive Advantage read more

Kim Reynolds

Kim manages Smart Advantage Accounting, Bookkeeping, Human Resources, and Administration. This includes but is not limited to:
Company financials,
GSA Filings,
Client Process materials