Learn how to turn vague corporate messaging into differentiating marketing and sales content!
90% of messaging contains marketing cliché’s. This portrays a commodity and increases the need to cave in on price.
Competitive Advantage Workshops are fast-paced and highly interactive. Workshops are presented to your company’s select team of strategic leaders.
Smart Advantage Onsite Workshops are ideal for companies that are confident they know what their customers truly value, but need help with their sales and marketing content. This workshop is best suited for an audience of 15-20 attendees from management, sales and marketing.
Attendees are taught the concept of articulating competitive advantages. They will learn the difference between competitive advantages and differentiators, dangerous disparity, and shadow effects. Attendees will go through the practice of creating, articulating, and using competitive advantage statements – sales-driving descriptions of what differentiates you from the competition.
Attendees leave with a list of competitive advantage statements for use in their marketing campaigns and sales encounters.
Ideal for executive retreats and pre-planning sessions.