As the reprographic industry evolves into new technologies, it is important that competitive advantages are uncovered and communicated to customers and prospects. Keynote speaker Jaynie L. Smith, author of “Creating Competitive Advantage” and a noted consultant and speaker, will provide a fresh perspective on competitive positioning. She will provide the framework for uncovering and touting your own competitive advantages to measurably increase your companies’ customer retention and sales close rates. The keynote address will take place Friday night, April 10. Read more
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