TV Appearances

Jaynie L. Smith and Smart Advantage in the Media

The CEO & President of Smart Advantage, Jaynie L. Smith, has been interviewed on major networks regarding her firm’s non-traditional work with the topic of Competitive Advantage. Watch a few interviews to see how the differentiating power of competitive advantages can impact your business.

“Why should I buy from You and not your competitor?” WRPBitv Web Interview
Jayne speak with WRPBitv on discovering a company’s competitive sales advantage and discloses it to its customers and prospects.
“Do Commercials Sell?”- Fox Business News
Jaynie talks with Fox Business News about the entertaining commercial developed by Old Spice, and discusses whether “entertaining” is really what drives someone to buy your product or service.
“Are CEOs Clueless?”- First BusinessJaynie speaks with Beejal Patel about her clients’ findings in double-blind market research. The research Smart Advantage has conducted indicates that companies, including the executives, do not understand what their customers and prospects truly value. They are continually marketing ABC, when their consumers really want DEF.

“Business Recession-Proof Tips” – ABC World News

Jaynie offers tips on how to recession-proof your business and how clearly defining your Competitive Advantages can be your key to a recession-proof company.

“Are the Recent Airline Mergers Bad for the Airline Industry?”- First Business

Jaynie L. Smith, competitive advantage expert, discusses how the recent merger between Continental and United Airlines might not be a good decision for the Air Travel Industry. In this segment, Smith answers the following questions: What are the Pitfalls for the New Merged Airlines? Will the mergers result in better competitive advantage for the new combined companies? Will customers reap the benefits, or rue the day the mergers took place?