Competitive Content Marketing Blog

Five Barriers to Competitive Advantage Success

Posted on April 24th, 2016 | Blog

  Since I do a great deal of speaking to c-suite executives, I am often asked, “Why don’t more companies succeed at defining their competitive advantages?” I have thought long and hard about that question. Some answers are obvious; some a little less evident.   If you have struggled with carving out your differentiation, here read more


Are Your Sales Suffering Death by a Thousand Clichés?

Posted on February 29th, 2016 | Blog

Every year the pundits, bloggers, social media hounds, all make major assessments of Super Bowl ads. Enough is said about that and football is not in season, so we won’t be going there.   Unless your business has pockets so deep that you can afford the $5 million for the 30 or 60 second spot, read more


What’s Your Website’s Mission?

Posted on February 3rd, 2016 | Blog

What’s Your Website’s Mission? Clear Objective or Cloudy Obstruction? There is something nagging about a company’s website. It is often the nemesis of many business owners. There is frequently no clear vision of what the website is intended to accomplish. Some CEO’s tell me “I don’t even know what is on our site.” Others report, read more


Is Your Sales Message Ambiguous?

Posted on January 13th, 2016 | Blog

Yesterday I was driving behind a produce truck that had an interesting, albeit somewhat disturbing message: “XYZ produce…From Farm to Fork Handled by Professionals.” Now I ask you, do you want your produce handled by professionals? What comes to mind? Did they wash their hands? Is the produce bruised from all the handling? Did they read more


Mind Your Business. And Theirs Too.

Posted on December 9th, 2015 | Blog

What do you know about your competition?  Do they know more about you than you know about them? Let’s Answer…   It’s one thing to think you are truly better than your competition–most often, this is a subjective evaluation—it’s another thing to be able to prove it.  In our work with companies of all sizes, read more


Sales, Marketing and Operational Alignment

Posted on November 17th, 2015 | Blog

How misaligned is your organization and what is it costing you? According to Forbes Insights, “leading companies excel at providing consistent sales messages”; and “three fourths of top-performing organizations have strong alignment between sales and marketing; poorly performing companies notably do not.” Where are you?   I have asked hundreds of CEO’s to name what read more


3 Major Blind Spots that Cost you Market Share and Profits

Posted on November 9th, 2015 | Blog

2016 Budget ROI – Are you leaving out the most critical investment? Warren Buffet’s buying criteria for stock and/or companies has always been that they have “strong competitive advantage” and “a solid management team”, yet few mid-market companies have any disciplined process in place to ensure they have and maintain leading differentiation. In the last read more


competition

5 things you must do to stay ahead of the competition

Posted on October 20th, 2015 | Blog

Marketing guru, Jay Conrad Levinson once said, “I believe companies should focus solely on competitive advantage and nothing else, for it is the wisest investment a company can make.” I have come to not only believe him but be able to prove his point. This is truly a lost discipline in most businesses today.   read more


Spider-Man, The Loser

Posted on August 5th, 2015 | Blog

The N.Y. Post recently recounted the woes of Broadway bombs and the reason for their business bruising.  Not unlike every business, they need to keep costs under control, know who their target audience is beyond a doubt, and market in the right medium (venue).  A stunning fact:   80% of Broadway shows end up with red read more


Racing to Win…but your pit crew is missing!

Posted on July 2nd, 2015 | Blog

A good metaphor for your business is to think of your salespeople as race car drivers.  They know how to drive, take the turns, and avoid crashes (you hope).  Yet, every winning driver needs a stellar pit crew.  It’s surprising how shortsighted managers forget this fact and wind up handicapping their sales people.   You read more