About Us

Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – your measured competitive advantage – from your target market’s perspective.

Why from the customer perspective? Because if your clients don’t value your differentiators, then they are not relevant.

Over 30 years and 40,000+ hours of consulting experience have resulted in a proprietary Competitive Advantage Process that compounds the returns earned by marketing and sales budgets, frequently without adding to operational costs.

Smart Advantage, Inc. was founded by Jaynie L. Smith, best-selling author of business books: Creating Competitive Advantage (Doubleday, 2006) and Relevant Selling (Executive Suite Press, 2012). Smart Advantage has lead over 150 companies to gain market share, close additional sales, and add measurable contributions, generally average 10-40% within 12 months, by employing competitive advantage messagingSmart Advantage clients range from mid-sized to Fortune 100 companies.

Why work with Smart Advantage? Find out how we answer the question “Why should you work with us?”

The Smart Advantage Management Team: Smart Advantage’s team of dedicated professionals are skilled in identifying and promoting competitive advantages for scores of different industries.

The Smart Advantage Business Opportunity: Inquire about employment, licensing and contracting opportunities with Smart Advantage, Inc.