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“Smart Advantage was
extremely helpful in directing the executive team of
Zurich Specialties in identifying and articulating our
Competitive Advantages. On a one to ten scale, my
team all gave Jaynie Smith and her consultants a firm
ten in the delivery and content. They helped us
get over a very big hurdle in understanding our
Competitive Advantages. We also learned a new way
of expressing our value proposition." -
Seraina Maag
President, Zurich Specialties
Zurich North America Insurance
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