Our marketing consulting services allow your company to:
- Achieve sustainable profits that exceed the average for your industry – in any economy.
- Attract and retain customers without resorting to price wars.
- Go beyond the “blah, blah, blah” sales pitches of your competitors and create a compelling, authentic marketing message that resonates with your customers.
Marketing Consulting Services: Uncover a new foundation for your marketing message and campaign – we’ll help you identify, prioritize and communicate your Competitive Advantage to increase your bottom-line profits.
Market Research Services: Before you start marketing, find out what your customers and prospects value most. We develop a market research survey, commission a third-party research firm, and do all the legwork to deliver reliable double-blind market research and analysis that ensures to align your marketing message.
Competitive Advantage Strategic Planning: Are you ready to put your competitive advantages into action? We help ensure that your strategic plan aligns with your key strengths and reflects your customers’ and prospects’ top priorities.
Competitive Advantage Sales Training: Make sure that your sales team and all your employees are well-versed in your competitive advantage and able to convey the message to customers and prospects. Your team will learn how to emphasize your competitive advantage in every sales conversation and how to stop competing on price.
Competitive Advantage Quarterly Reviews: Keep the momentum going – once you’ve started communicating your competitive advantages, it pays to monitor your progress and adjust your marketing message as needed.
Marketing Services: Working as or alongside your marketing department or firm, to ensure accuracy of competitive advantage messaging throughout all marketing and sales collateral, and marketing campaigns.
Keynote Business Speaking: Hire Jaynie L. Smith, Smart Advantage CEO and bestselling author with 18 years speaking experience, to inspire new ideas at your next sales meeting, association convention, or strategic retreat. Jaynie Smith will show your audience how to use competitive advantage concepts to create exciting new opportunities for their organizations.
Professional Assessment Tools: Smart Advantage is licensed to sell the DISC Assessment Profile, a widely recognized behavioral assessment tool to help your leaders create better communication and understanding of the preferred work styles of your staff.