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Business Strategies Magazine: Creating Competitive Advantage Book Review
People who try to solve competitive marketing challenges often overlook the importance of understanding their competitive advantages. Read Creating Competitive Advantage.

Entrepreneur: Figuring Out Your Competitive Advantage
You need a solid competitive advantage to shout from the rooftops. Jaynie Smith, author of Creating Competitive Advantage and business consultant will help your company get more credibility.

Orlando Sentinel: Figure Out Your Competitive Advantage
What gives businesses an edge over their competition? Jaynie Smith, author and business consultant says, “knowing their competitive advantages.”

Optimize Magazine: Innovate Or Else
Competitive Intelligence and competitive advantage? Business Consultant Jaynie Smith addresses both.

Miami Herald: Give the Gift of a Business Book
Creating Competitive Advantage sounds easy so why aren’t all companies doing it? Business Consultant Jaynie Smith addresses this in her book Creating Competitive Advantage.

Industry Week: Creating Competitive Advantage
Critical excepts from the book, Creating Competitive Advantage by Jaynie Smith, author and business consultant.

Sun-Sentinel: Market What Makes You Unique
Business Consultant Jaynie Smith says the basic question behind finding competitive advantage is, "why us?"

St. Petersburg Times: Listen Up Businesses: Differentiate or Die
Business consultant Jaynie Smith asks CEO’s to summarize their competitive advantages. “The clichés she heard left Smith belittling the answers as "blah, blah, blah."

Financial Advisor: Deconstructing Advisor’s Marketing Conundrum
In any industry, you must know what your competitive advantage is. Business consultant Jaynie Smith uses her competitive advantage process to point companies in the right direction.

The Economic Times: Ahead of the Pack, Competitive Advantage
Business consultant Jaynie Smith shares her competitive advantage workshop with companies in India.

The Ledger: Exec’s group gets competitive Edge
Jaynie Smith teaches CEO’s how to uncover and tout their competitive advantages.

Miami Herald: Tell Them How You Beat the Competition
Business consultant and author Jaynie Smith advises that you must know and be able to articulate your competitive advantages to beat out the competition.