Articles & Reviews
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4/27/2012
The big challenge is finding ways to sell quickly and effectively offline, too. In the book Relevant Selling, Jaynie Smith offers advice on how to do just that.
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4/20/2012
Interview between Jaynie L. Smith, author of Relevant Selling, and "MO" at mo.com.
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4/17/2012
"Most business simply do not align their operation with their customers' priorities - internally or externally", writes strategist and Founder and CEO of Founder and CEO of Smart Advantage, Inc., Jaynie L. Smith
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4/17/2012
Most businesses don't align with customer priorities
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4/16/2012
Jaynie L. Smith, a U.S. sales and marketing consultant, likes to tell the story of the company that stuck to basics. It believed customers buy from people they know and trust. So its account reps put all their effort into building relationships with clients, through social events, expensive lunches and golf matches at the finest clubs.
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4/6/2012
In the book Relevant Selling, author Jaynie L. Smith examines companies who have been “guessing” at the things customers most want, and have been way too focused on “price” as a differentiating tool.
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4/5/2012
Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss the competitive advantages of delivering on values that are relevant to your customers.
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4/5/2012
Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
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3/31/2012
Jaynie Smith’s new book Relevant Selling is a worthy successor to her first offering, Creating Competitive Advantage.
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3/23/2012
Morey Stettner from Investors.com discusses the main concepts behind Jaynie L. Smith's newest book, Relevant Selling.
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