by Jaynie L. Smith
A guide to help your company begin learning and understanding the power of identifying and communicating your Competitive Advantages in order to stay ahead of the competition.
Key Facts About Creating Competitive Advantage
- “Smith’s elegant little book should be mandatory reading for all entrepreneurs.” – Richard Pachter, Miami Herald
- Cover story for The American Management Association Journal, MWorld. Cover story for Canada’s Profit Magazine, November 2008
- Hit Amazon’s 100 Top Sellers List in the 2nd month of book’s release
- Reprinted 8 times in 28 months due to high volume of book sales; now in its 13th reprint
- Ranks in the top 1% of books on Amazon.com and BarnesandNoble.com
- Ranked #11 in sales on 800CEOREAD website in 2nd month of book release
- Selected as #2 Best Business Book of 2006 by Dan Bergevin of Catfield Business Concierge
- Labeled as “presently one of the most influential books in the business world” by BookJive.com
- Selected as book of the month in August 2006 for Audio-Tech Book Summary which reaches 12,000 executives
- Hit AOL’s Top 20 Book List in December 2006 and 2007
- Foreign rights to book sold in Korea, China, Croatia, UK, India, & Turkey
- Featured author for Hudson Airport & New York City’s Penn Station News book sellers in May, 2007 newsletter
What readers are saying about this bestseller...
"Compelling! The clarity in which Jaynie presents her message is particularly valuable. Finding and using your competitive advantage is the key to not only survival but more importantly, profitable survival."
- Chuck Lillis, former CEO, Media One Group
"So many companies think that differentiation is the key to success. It isn’t. The key is knowing how to articulate what’s different or better about your product. Creating Competitive Advantage is a must-have for any CEO’s library."
- David Neeleman, former CEO, Jetblue Airways
"I found Jaynie Smith’s book to be very informative and practical. It inspired me to DO something, rather than just contemplate theory. That is why I called her to engage an activity for our company. We so often talk about what we do right – why we are special – but it is generally from our own internal perspective. This activity forced us to realize that what our customers think is truly our ‘reality’ – and we need to meet their expectations regardless of whether we agree with them or not. I have found this exercise to be incredibly helpful in explaining a ‘marketing’ concept to the rest of my company. I am very pleased with the tremendous support and effort I have seen from all departments and leadership toward making changes based on the results of Jaynie’s work."
- Mary Ann Tournoux, VP Sales/Marketing, Health Alliance Medical Plans