Learn more about Jaynie's marketing consultancy, Smart Advantage:

 


 What Attendees Are Saying...

“Spectacular, simply spectacular!  With the experience Jaynie has and the number of times she has seen this same phenomena, I am sure she isn’t surprised.   For the Huizenga School, perhaps the most important aspect was that she reinforced much of what I have been trying to accomplish.  I suspect that as I look back, I will see this day as an important step in our competitive advantage maturation process.  Thank you for the critical role that you will have played.”

D. Michael Fields, Ph.D.
Dean and Professor
H. Wayne Huizenga School of Business and Entrepreneurship
Nova Southeastern University 


“Smart Advantage has put Bouchard in a position for great results.  It was a wonderful experience watching our senior management team challenge each other to define our competitive advantage.  We would have never gotten results without the workshop and Jaynie Smith’s guidance.  I highly recommend Jaynie and Smart Advantage to any business that wants to be successful.”

Doug Bishop, AAI
Chief Executive Officer

Bouchard Insurance


Companies who cannot articulate their competitive advantages messages are losing sales

Uncover Your Competitive Advantage
2012 Workshop Schedule

Jaynie L. SmithOverview:
The Uncover Your Competitive Advantage Workshop is a one day interactive workshop delivered by Jaynie L. Smith, author of business best seller Creating Competitive Advantage (Doubleday, 2006), as well as her new sales book, Relevant Selling (ESPress). She will give attendees an understanding of how to uncover and use competitive advantages in company sales and marketing messaging in order to close more sales and increase ROI.



Learn How to Close More Sales

Companies who cannot articulate their competitive advantages throughout their marketing and advertising messages are losing sales. You will continue to lose sales if you do not attend this workshop.  Those businesses who have uncovered and communicated their competitive advantages have experienced a minimum of a 10% increase in revenue within the first year of implementation. Some have increased their sales by 100%. Don't lose out on learning the secret of increasing your ROI.  


What will you take away? 

  • Learn what is, and what isn't a Competitive Advantage
  • Uncover the difference between your company's strengths and Competitive Advantages
  • Learn how to differentiate your company from the competition
  • Walk away with a long list of your company's deliverables
  • Create a new list of Competitive Advantage marketing points for your company
  • Analyze current marketing material, and find out how to use Competitive Advantages when creating new marketing content
  • Learn how to determine which Competitive Advantages are most relevant to your customers
  • Learn how to compete without lowering price

Where & When?

Click the event you want you and your team to attend

 Who Should Attend?
  • Marketing & Sales Managers
  • Executive Team
  • Operation Managers
  • Professionals of marketing departments
There is a limit of 5 people per company per workshop. SEATING IS LIMITED!


How Much?

Registration fee is $545 USD per person and includes continental breakfast, breaks and all workshop material. Receive $100 off per ticket if you register early!