Testimonials

“I found Jaynie Smith’s book to be very informative and practical. It inspired me to DO something, rather than just contemplate theory. That is why I called her to engage an activity for our company. We so often talk about what we do right – why we are special – but it is generally from our own internal perspective. This activity forced us to realize that what our customers think is truly our ‘reality’ – and we need to meet their expectations regardless of whether we agree with them or not. I have found this exercise to be incredibly helpful in explaining a ‘marketing’ concept to the rest of my company. I am very pleased with the tremendous support and effort I have seen from all departments and leadership toward making changes based on the results of Jaynie’s work.�

Mary Ann Tournoux, VP Sales/Marketing
Health Alliance Medical Plans

“You helped out 34 people who were at the event in more ways than you can imagine. We all listened intently and are making great strides to change our marketing approaches. I even have my advertising company working with me now to create a questionnaire and get that in the hands of my clients… so that we do not become the commodity you clearly got through our brains. “

Susan V. Daywitt, CEO
SLM Facility Solutions Nationwide

“Throughout my ‘athletic’ sales career, I have held positions with companies like Nike, Stride Rite and Sketchers before making my move to Puma. In all that time, I was never exposed to a training session like [Jaynie Smith] conducted for us on Friday. In that short time, your presentation truly made me think about how I pursued my business and through your suggestions and exercises, made me rethink/revise my ‘old ways’ of attacking / maintaining my customer base – Thank you!�

Brian Stark, Director of Sales
Computer Design and Integration, LLC.

“Your workshop generated more excitement than you might have imagined and has been an ongoing topic of discussion on our listserve.  Thank you for helping ASI launch what I hope will be a long term commitment to tracking the numbers that set our resellers apart from the competition!�

Lisa Wilson, Managing Vice President
ASI

“I have a client who owns a large Australasian company, who travels frequently between their main offices in Auckland and Melbourne. (It was one of my trips to their Melbourne office that I read your book over the shoulder of a fellow passenger).

I purchased the book for him and he read it on the plane going to Melbourne 2 weeks ago. His Business Development Manager had been wooing a company for some weeks, and the following day was to be the final meeting – where the two management teams would meet.

In preparation for the meeting, their BDM had prepared a 32 slide presentation for PowerPoint. I believe it was excellent – up to his usual standard. However, having read the book on the plane the Owner decided to change the presentation, and cancelled the slide show.  They went to the meeting the next day – no slides, no handouts and verbally presented 3 Competitive Advantages they could guarantee.

They won the business – it’s a huge contact.�

Heather Robertson
The Robertson HR Group

“I had the privilege to hear [Jaynie L. Smith] speak at a Vistage meeting recently in Columbus, Ohio. Tremendous presentation. And her topic is one that really makes you push back from the desk to ponder and challenge oneself. Moreover, I just finished reading her book…and indeed it is a dandy. Needless to say, I have been ‘promoting her’ from within our company and others outside our company whenever opportunity allows. I am just thrilled that I had a chance to hear her presentation.�

Douglas Fell, VP of Finance & Development
T. Marzetti Company