Many company leaders have come to us and sheepishly admitted the core message they use in sales and marketing was developed during different times. These leaders know a major change has taken place, and a new and more effective message is required today. The “arrows” they aim [...]
Read MorePosts Tagged ‘Smart Advantage’
Are You Shooting at Your Target (Market) With Dull Arrows?
Monday, March 8th, 2010Online Retailers Find Their Competitive Advantages
Friday, December 11th, 2009A recent article from the Wall Street Journal showcases a current trend within the online retail sector – weaning consumers away from a focus on price. We’ve all become accustomed to the ease of price comparing when shopping online. This has reduced many companies to competing to be the lowest price provider – a sure [...]
Read MoreDefine Your Competitive Advantage
Saturday, November 14th, 2009Competitive advantages are adaptable to any kind of business, no matter the size, location or how long they’ve been around. Small businesses without a lot of capital may have a difficult time positioning themselves against those corporate giants with plenty of resources and the ability to undercut the little guy. Our advantage-consulting experts (ACEs) advise [...]
Read MoreIf You Don’t Have a Competitive Advantage, Don’t Compete
Wednesday, November 4th, 2009Jack Welch, former chairman and CEO of General Electric Co., once said, “If you don’t have a competitive advantage, don’t compete.” As one of the most highly regarded and reputable businessmen of the 20th century, Welch is absolutely correct. If your company doesn’t have a strategy to keep it ahead of the competition and relevant [...]
Read MoreTell Me Again; Why Do I Buy From You?
Tuesday, October 6th, 2009“We’ve experienced the worst of it.” That’s the message from economists.  They also tell us our recovery will be unlike any other. This will be a slow climb, no big bounce to rely on.
A slow recovery means that competition will remain formidable for the next couple of years as companies fight and scrap for customers – including customers [...]
We may live in high-tech times, but leadership will always be a high-touch role.
Thursday, October 1st, 2009At an era peaking with both financial crisis and meteoric technological advancements, Businesses are at a level playing field in regards to their access to different means of processes to provide them with a competitive advantage. Organizations have access to the latest means of social media marketing as well as similar limits in overall budgets, [...]
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