Blog » lower prices to compete Posts Tagged ‘lower prices to compete’
Wednesday, March 17th, 2010
While touting a rather irresistable competitive advantage message, Progressive impels consumers to take control of their insurance prices with a strong marketing message.
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Brand Representative: Hi, may I help you?
Customer: Yeah, I’m looking for car insurance that isn’t going to break the bank.
Brand Representative: You’re in the right place! Only Progressive gives you the option to name [...]
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Tags: Competitive Advantage, competitive advantage message, competitive position, created and touted its competitive advantage, customer value, low cost, lower prices to compete, set prices, value brought to customers
Posted in Car Insurance Price Wars, Competitive Advantage | No Comments »
Tuesday, March 9th, 2010
Ongoing economic trends across every imaginable industry are making a noticeable lean towards price wars and cutting prices.  We often try to gauge whether or not one brand’s decision to engage in a price war will in turn lead its industry competitors to tumble down a slippery slope that is nearly impossible to recover from.
There [...]
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Tags: compete on price, competing retailer, Competitive Advantage, competitive differentiator, competitive rankings, consumers value perception, customers value most, cutting prices, engage in a price war, engaging in a price war, lower prices to compete, lowered prices to compete, lowers prices to compete
Posted in Avoiding Price Wars, coffee price wars | No Comments »
Monday, January 4th, 2010
In the struggle to maintain top competitive rankings in attracting and retaining consumers, many retailers discover their unique competitive advantage that differentiates their brand from similar organizations. By touting its competitive advantage a company avoids reaching commodity status: a position achieved through engaging in price wars with competing retailers.
By moving focus away from price and onto service and selection, [...]
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Tags: bottom line profits, competing retailers, Competitive Advantage, competitive marketplace, competitive position, competitive rankings, competitive stance, creating competitive advantage, creating the competitive advantage, customers value most, cut prices, engaging in price wars, higher profit margins, increase profits, lower prices to compete, Strategic Planning
Posted in Competitive Advantage, Strategic Planning | No Comments »
Wednesday, December 23rd, 2009
In a competitive marketplace, it is never the time to play “chicken” with your customers on price. Doing so leads to leap frogging your competition straight to the bottom of the profit margin ladder. Price is and will always be an issue for some customers, but not as many as you may think.
Smart Advantage, a [...]
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Tags: bottom of profit margin, competing and selling, Competitive Advantage, competitive advantage consulting, competitive advantage consulting experts, competitive consultant, competitive marketplace, creating competitive advantage, customers value most, cut prices, engaging in a price war, higher profit margins, improved sales close ratios, increased market share value, lower prices to compete, not engaging in price wars, price war, profit margin, provide consulting or training, Smart Advantage, uncover and tout competitive advantage
Posted in Business Consulting, Competitive Advantage | No Comments »
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