As highly-competitive manufacturers and retailers become lost in a sea of sameness in the eyes of consumers, it is up to the brand to catch the focus of consumers’ eyes and differentiate from competitors.
Following the introduction of the Apple iPad, Hewlett-Packard began discussing setting prices on its anticipated PC version of a tablet to directly compete in price [...]
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No Competitive Advantage in Price War Brewing with Apple iPad and Hewlett-Packard Tablet
Tuesday, February 23rd, 2010Tags: Apple iPad price war, apple ipad struck up a price war, competitive marketplace, creating competitive advantage, cut below the prices, engaging in a price war, higher profit margins, increased market share value, lowering prices to compete, price war on e-books, profit margin, setting prices, toyota's competitive advantage, uncover and tout its competitive advantage, value, value brought to customers
Posted in Apple iPad price war, Avoiding Price Wars, Competitive Advantage | No Comments »
Are You a Price Chicken?
Wednesday, December 23rd, 2009In a competitive marketplace, it is never the time to play “chicken” with your customers on price. Doing so leads to leap frogging your competition straight to the bottom of the profit margin ladder. Price is and will always be an issue for some customers, but not as many as you may think.
Smart Advantage, a [...]
Tags: bottom of profit margin, competing and selling, Competitive Advantage, competitive advantage consulting, competitive advantage consulting experts, competitive consultant, competitive marketplace, creating competitive advantage, customers value most, cut prices, engaging in a price war, higher profit margins, improved sales close ratios, increased market share value, lower prices to compete, not engaging in price wars, price war, profit margin, provide consulting or training, Smart Advantage, uncover and tout competitive advantage
Posted in Business Consulting, Competitive Advantage | No Comments »
