“We must be seen as the best deal in town.” Such powerful words, and the first step to an accelerated tumble straight to the bottom of the profit margin. These are the words of MetroPCS Chief Operating Officer, Thomas Keys, whose company competes strongly with price.
As we’ve emphasized time and again, engaging in a price war [...]
Posts Tagged ‘cut prices’
Competitive Advantage and Price Wars: How Well Might Metro PCS Compete Against AT&T if Prices Were Equal?
Monday, March 1st, 2010How Toys “R” Us Maintains its Competitive Advantage Against Wal-Mart
Monday, January 4th, 2010In the struggle to maintain top competitive rankings in attracting and retaining consumers, many retailers discover their unique competitive advantage that differentiates their brand from similar organizations. By touting its competitive advantage a company avoids reaching commodity status: a position achieved through engaging in price wars with competing retailers.
By moving focus away from price and onto service and selection, [...]
