Posts Tagged ‘customers value most’

Coffee Price Wars: Competitive Advantage of Starbucks, McDonalds and Dunkin’ Donuts Face an Intriguing Shift

Tuesday, March 9th, 2010

Ongoing economic trends across every imaginable industry are making a noticeable lean towards price wars and cutting prices.  We often try to gauge whether or not one brand’s decision to engage in a price war will in turn lead its industry competitors to tumble down a slippery slope that is nearly impossible to recover from.
There [...]

Read More

How Toys “R” Us Maintains its Competitive Advantage Against Wal-Mart

Monday, January 4th, 2010

In the struggle to maintain top competitive rankings in attracting and retaining consumers, many retailers discover their unique competitive advantage that differentiates their brand from similar organizations.  By touting its competitive advantage a company avoids reaching commodity status: a position achieved through engaging in price wars with competing retailers.
By moving focus away from price and onto service and selection, [...]

Read More

Are You a Price Chicken?

Wednesday, December 23rd, 2009

In a competitive marketplace, it is never the time to play “chicken” with your customers on price. Doing so leads to leap frogging your competition straight to the bottom of the profit margin ladder.  Price is and will always be an issue for some customers, but not as many as you may think.
Smart Advantage, a [...]

Read More