Many company leaders have come to us and sheepishly admitted the core message they use in sales and marketing was developed during different times. These leaders know a major change has taken place, and a new and more effective message is required today. The “arrows” they aim [...]
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Are You Shooting at Your Target (Market) With Dull Arrows?
Monday, March 8th, 2010Competitive Advantage and Price Wars: How Well Might Metro PCS Compete Against AT&T if Prices Were Equal?
Monday, March 1st, 2010“We must be seen as the best deal in town.” Such powerful words, and the first step to an accelerated tumble straight to the bottom of the profit margin. These are the words of MetroPCS Chief Operating Officer, Thomas Keys, whose company competes strongly with price.
As we’ve emphasized time and again, engaging in a price war [...]
