Blog » creating competitive advantage Posts Tagged ‘creating competitive advantage’
Tuesday, May 4th, 2010
We last talked about how the popularity of Google’s Android mobile devices is creeping up on Apple’s iPhone. One of Android’s clear competitive advantage is that its operating system can run on multiple mobile devices and phone carriers, while the iPhone is contained in only one phone and one carrier. Android has an open source [...]
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Tags: Competitive Advantage, competitive advantages, competitive edge, creating competitive advantage, training, unique selling point, unique selling position
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Friday, April 16th, 2010
The Apple iPhone has been a huge seller and a regular favorite in the mobile phone market ever since it first wowed consumers in 2007. But the new kid on the block, the Google Android mobile operating system, is already showing steady month to month growth in the marketshare. Looking at worldwide smartphone marketshare from [...]
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Tags: Business Consulting, Competitive Advantage, competitive edge, competitive strategy, creating competitive advantage, marketing services, Smart Advantage free tools, Strategic Planning, unique selling position
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Tuesday, February 23rd, 2010
As highly-competitive manufacturers and retailers become lost in a sea of sameness in the eyes of consumers, it is up to the brand to catch the focus of consumers’ eyes and differentiate from competitors.
Following the introduction of the Apple iPad, Hewlett-Packard began discussing setting prices on its anticipated PC version of a tablet to directly compete in price [...]
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Monday, January 4th, 2010
In the struggle to maintain top competitive rankings in attracting and retaining consumers, many retailers discover their unique competitive advantage that differentiates their brand from similar organizations. By touting its competitive advantage a company avoids reaching commodity status: a position achieved through engaging in price wars with competing retailers.
By moving focus away from price and onto service and selection, [...]
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Tags: bottom line profits, competing retailers, Competitive Advantage, competitive marketplace, competitive position, competitive rankings, competitive stance, creating competitive advantage, creating the competitive advantage, customers value most, cut prices, engaging in price wars, higher profit margins, increase profits, lower prices to compete, Strategic Planning
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Wednesday, December 23rd, 2009
In a competitive marketplace, it is never the time to play “chicken” with your customers on price. Doing so leads to leap frogging your competition straight to the bottom of the profit margin ladder. Price is and will always be an issue for some customers, but not as many as you may think.
Smart Advantage, a [...]
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Friday, December 11th, 2009
A recent article from the Wall Street Journal showcases a current trend within the online retail sector – weaning consumers away from a focus on price. We’ve all become accustomed to the ease of price comparing when shopping online. This has reduced many companies to competing to be the lowest price provider – a sure [...]
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Tags: 24-hour customer service, competing online retailers, Competitive Advantage, creating competitive advantage, customer service, online retailers, service-oriented, Smart Advantage, valuable services
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