Blog » competitive position Posts Tagged ‘competitive position’
Wednesday, March 17th, 2010
While touting a rather irresistable competitive advantage message, Progressive impels consumers to take control of their insurance prices with a strong marketing message.
Brand Representative: Hi, may I help you?
Customer: Yeah, I’m looking for car insurance that isn’t going to break the bank.
Brand Representative: You’re in the right place! Only Progressive gives you the option to name [...]
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Tags: Competitive Advantage, competitive advantage message, competitive position, created and touted its competitive advantage, customer value, low cost, lower prices to compete, set prices, value brought to customers
Posted in Car Insurance Price Wars, Competitive Advantage | No Comments »
Tuesday, February 16th, 2010
Price wars abound in online brokering as E*Trade Financial Corporation jumped into a broker commission price war last Monday.
Eliminating account activity fees and the $12.99 commission tier, E*Trade chose to help current and potential customers view E*Trade services as a more simple, valuable and transparent business through which to perform stock trading actions.
No longer is the focus [...]
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Tags: avoided price wars, Competitive Advantage, competitive position, engage in a price war, engaging in a price war, maintain competitive advantage, price war, price wars
Posted in Avoiding Price Wars, Competitive Advantage | No Comments »
Wednesday, February 3rd, 2010
In effort to prevent price wars and maintain a competitive position, Macmillan publishing requested that Amazon.com stop selling digital and print versions of books from Macmillan publishing.
This action closely followed Apple’s introduction of the iPad and an announcement of the iBookstore –a marketplace through which iBook applications such as e-books for the new iPad may be purchased and downloaded.
After [...]
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Tags: Amazon, apple, Apple iPad, Competitive Advantage, competitive position, e-books, ebooks, engaging in a price war, engaging in price wars, macmillan, Macmillan publishing, maintain competitive advantage, prevent price wars, price wars
Posted in Avoiding Price Wars, Competitive Advantage | No Comments »
Monday, January 25th, 2010
While it is wise to avoid engaging in price wars with competitors, there are a number of ways a company can identify and utilize a unique competitive advantage to differentiate itself from competing brands. Innovation plays a strong role in many brands’ processes of creating a competitive advantage. Nike and Apple both mantain strong track records for successfully [...]
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Tags: apple, Competitive Advantage, competitive position, create competitive advantage, creating a competitive advantage, engaging in price wars, innovation, nike, price wars with competitors, value to customers
Posted in Competitive Advantage, Strategic Planning | No Comments »
Friday, January 15th, 2010
One of Toyota’s recent television advertisements serves as a great example of a brand that has identified and is touting its competitive advantage.
A man is ready to drive his car into a mechanical car wash, but just before choosing the “Basic” car wash option, we see his toddler son in the back seat, shaking his [...]
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Tags: Competitive Advantage, competitive position, created competitive advantage, customers' value, engaging in price wars, value to customers
Posted in Competitive Advantage | 1 Comment »
Monday, January 4th, 2010
In the struggle to maintain top competitive rankings in attracting and retaining consumers, many retailers discover their unique competitive advantage that differentiates their brand from similar organizations. By touting its competitive advantage a company avoids reaching commodity status: a position achieved through engaging in price wars with competing retailers.
By moving focus away from price and onto service and selection, [...]
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Tags: bottom line profits, competing retailers, Competitive Advantage, competitive marketplace, competitive position, competitive rankings, competitive stance, creating competitive advantage, creating the competitive advantage, customers value most, cut prices, engaging in price wars, higher profit margins, increase profits, lower prices to compete, Strategic Planning
Posted in Competitive Advantage, Strategic Planning | No Comments »
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