Social media platforms are a source of competitive advantage for online businesses, helping to engage potential customers and drive sales. In fact, social media is quickly taking over the web. Hitwise has reported that as of March 2010, Facebook is the new #1 most popular website, ahead of Yahoo and Google! The population of Twitter [...]
Read MorePosts Tagged ‘competitive advantages’
Social Media Can Give Your Company a Competitive Edge
Wednesday, May 5th, 2010Full Flash Support Gives Android another Competitive Advantage
Tuesday, May 4th, 2010We last talked about how the popularity of Google’s Android mobile devices is creeping up on Apple’s iPhone. One of Android’s clear competitive advantage is that its operating system can run on multiple mobile devices and phone carriers, while the iPhone is contained in only one phone and one carrier. Android has an open source [...]
Read MoreHow Google Maintains Its Competitive Advantage
Wednesday, March 31st, 2010Google upholds the position as the dominant search engine in the world, with 65 percent of the total search market, according to Hitwise. To maintain Google’s competitive advantage, the company has developed an infrastructure that guarantees a fast and efficient search engine, as well as branching out their efforts in other directions beyond search.
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Let’s first [...]
Are You Shooting at Your Target (Market) With Dull Arrows?
Monday, March 8th, 2010Many company leaders have come to us and sheepishly admitted the core message they use in sales and marketing was developed during different times. These leaders know a major change has taken place, and a new and more effective message is required today. The “arrows” they aim [...]
Read MoreWe may live in high-tech times, but leadership will always be a high-touch role.
Thursday, October 1st, 2009At an era peaking with both financial crisis and meteoric technological advancements, Businesses are at a level playing field in regards to their access to different means of processes to provide them with a competitive advantage. Organizations have access to the latest means of social media marketing as well as similar limits in overall budgets, [...]
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