Social media platforms are a source of competitive advantage for online businesses, helping to engage potential customers and drive sales. In fact, social media is quickly taking over the web. Hitwise has reported that as of March 2010, Facebook is the new #1 most popular website, ahead of Yahoo and Google! The population of Twitter [...]
Read MorePosts Tagged ‘Competitive Advantage’
Social Media Can Give Your Company a Competitive Edge
Wednesday, May 5th, 2010Full Flash Support Gives Android another Competitive Advantage
Tuesday, May 4th, 2010We last talked about how the popularity of Google’s Android mobile devices is creeping up on Apple’s iPhone. One of Android’s clear competitive advantage is that its operating system can run on multiple mobile devices and phone carriers, while the iPhone is contained in only one phone and one carrier. Android has an open source [...]
Read MoreRetailers Gain Competitive Edge by Instilling Recycling Programs
Tuesday, April 27th, 2010With the recent passing of Earth Day, businesses are reminded that environmental programs are not only good for the planet, but attract customers as well. Retailers have realized that on-site recycling services are bringing in more patrons.
Just this month Target announced an extensive recycling program. Target has placed recycling stations at the entrances of all [...]
Popularity of Android Mobile Phones Creeping Up on Seasonal Favorite iPhone
Friday, April 16th, 2010The Apple iPhone has been a huge seller and a regular favorite in the mobile phone market ever since it first wowed consumers in 2007. But the new kid on the block, the Google Android mobile operating system, is already showing steady month to month growth in the marketshare. Looking at worldwide smartphone marketshare from [...]
Read MoreHow Google Maintains Its Competitive Advantage
Wednesday, March 31st, 2010Google upholds the position as the dominant search engine in the world, with 65 percent of the total search market, according to Hitwise. To maintain Google’s competitive advantage, the company has developed an infrastructure that guarantees a fast and efficient search engine, as well as branching out their efforts in other directions beyond search.
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Let’s first [...]
Coffee Price Wars: Competitive Advantage of Starbucks, McDonalds and Dunkin’ Donuts Face an Intriguing Shift
Tuesday, March 9th, 2010Ongoing economic trends across every imaginable industry are making a noticeable lean towards price wars and cutting prices.  We often try to gauge whether or not one brand’s decision to engage in a price war will in turn lead its industry competitors to tumble down a slippery slope that is nearly impossible to recover from.
There [...]
Are You Shooting at Your Target (Market) With Dull Arrows?
Monday, March 8th, 2010Many company leaders have come to us and sheepishly admitted the core message they use in sales and marketing was developed during different times. These leaders know a major change has taken place, and a new and more effective message is required today. The “arrows” they aim [...]
Read MoreCompetitive Advantage and Price Wars: How Well Might Metro PCS Compete Against AT&T if Prices Were Equal?
Monday, March 1st, 2010“We must be seen as the best deal in town.” Such powerful words, and the first step to an accelerated tumble straight to the bottom of the profit margin. These are the words of MetroPCS Chief Operating Officer, Thomas Keys, whose company competes strongly with price.
As we’ve emphasized time and again, engaging in a price war [...]
