Many company leaders have come to us and sheepishly admitted the core message they use in sales and marketing was developed during different times. These leaders know a major change has taken place, and a new and more effective message is required today. The “arrows” they aim [...]
Read MoreArchive for the ‘Smart Advantage News’ Category
Are You Shooting at Your Target (Market) With Dull Arrows?
Monday, March 8th, 2010Super Bowl Prediction
Friday, February 5th, 2010Companies are gearing up to move the “profit” ball successfully into the end zone. Going into a recession, most companies played defense. Coming out of a recession you need a strong offense in this game of “the new normal” (Gosh I hate that term for so many reasons, but there it is). Hint: The teams making [...]
Read More“Creating Competitive Advantage” Book Signings
Wednesday, October 21st, 2009On Tuesday morning, November 10, Jaynie Smith will conduct a formal book signing at the Newark airport. The book signing will be coordinated by Hudson News, and is scheduled to take place at their main store in Terminal C.
Jaynie recently completed book signings at the Cincinnati airport on Friday, October 16 and Boston’s Logan airport [...]
Tell Me Again; Why Do I Buy From You?
Tuesday, October 6th, 2009“We’ve experienced the worst of it.” That’s the message from economists.  They also tell us our recovery will be unlike any other. This will be a slow climb, no big bounce to rely on.
A slow recovery means that competition will remain formidable for the next couple of years as companies fight and scrap for customers – including customers [...]
We may live in high-tech times, but leadership will always be a high-touch role.
Thursday, October 1st, 2009At an era peaking with both financial crisis and meteoric technological advancements, Businesses are at a level playing field in regards to their access to different means of processes to provide them with a competitive advantage. Organizations have access to the latest means of social media marketing as well as similar limits in overall budgets, [...]
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