Blog » Competitive Advantage Archive for the ‘Competitive Advantage’ Category
Wednesday, May 5th, 2010
Social media platforms are a source of competitive advantage for online businesses, helping to engage potential customers and drive sales. In fact, social media is quickly taking over the web. Hitwise has reported that as of March 2010, Facebook is the new #1 most popular website, ahead of Yahoo and Google! The population of Twitter [...]
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Tags: Competitive Advantage, competitive advantages, competitive edge, increase sales, Smart Advantage free tools
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Tuesday, May 4th, 2010
We last talked about how the popularity of Google’s Android mobile devices is creeping up on Apple’s iPhone. One of Android’s clear competitive advantage is that its operating system can run on multiple mobile devices and phone carriers, while the iPhone is contained in only one phone and one carrier. Android has an open source [...]
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Tags: Competitive Advantage, competitive advantages, competitive edge, creating competitive advantage, training, unique selling point, unique selling position
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Tuesday, April 27th, 2010
With the recent passing of Earth Day, businesses are reminded that environmental programs are not only good for the planet, but attract customers as well. Retailers have realized that on-site recycling services are bringing in more patrons.
Just this month Target announced an extensive recycling program. Target has placed recycling stations at the entrances of all [...]
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Tags: Competitive Advantage, competitive advantage self audit form, competitive strategy, create competitive advantage, increase sales, Smart Advantage tools, training
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Friday, April 16th, 2010
The Apple iPhone has been a huge seller and a regular favorite in the mobile phone market ever since it first wowed consumers in 2007. But the new kid on the block, the Google Android mobile operating system, is already showing steady month to month growth in the marketshare. Looking at worldwide smartphone marketshare from [...]
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Tags: Business Consulting, Competitive Advantage, competitive edge, competitive strategy, creating competitive advantage, marketing services, Smart Advantage free tools, Strategic Planning, unique selling position
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Tuesday, April 6th, 2010
For a prospective customer seeking a reliable Japanese car, it is very likely for Honda and Toyota to be on the top of the list. Both auto manufacturers are known worldwide to produce vehicles for their safety and reliability, which has gained them loyal followers.
However, the recent controversy of Toyota’s recalls for unintended acceleration in [...]
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Tags: Competitive Advantage, competitive edge, competitive strategy, identifying competitive advantage, unique selling position
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Wednesday, March 31st, 2010
Google upholds the position as the dominant search engine in the world, with 65 percent of the total search market, according to Hitwise. To maintain Google’s competitive advantage, the company has developed an infrastructure that guarantees a fast and efficient search engine, as well as branching out their efforts in other directions beyond search.
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Let’s first [...]
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Tags: Business Consulting, Competitive Advantage, competitive advantages, competitive edge, competitive strategy, marketing services, Smart Advantage free tools, Strategic Planning
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Wednesday, March 17th, 2010
While touting a rather irresistable competitive advantage message, Progressive impels consumers to take control of their insurance prices with a strong marketing message.
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Brand Representative: Hi, may I help you?
Customer: Yeah, I’m looking for car insurance that isn’t going to break the bank.
Brand Representative: You’re in the right place! Only Progressive gives you the option to name [...]
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Tags: Competitive Advantage, competitive advantage message, competitive position, created and touted its competitive advantage, customer value, low cost, lower prices to compete, set prices, value brought to customers
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Monday, March 1st, 2010
“We must be seen as the best deal in town.” Such powerful words, and the first step to an accelerated tumble straight to the bottom of the profit margin. These are the words of MetroPCS Chief Operating Officer, Thomas Keys, whose company competes strongly with price.
As we’ve emphasized time and again, engaging in a price war [...]
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Tags: compete on price, Competitive Advantage, competitive differentiator, customers, cut prices, engaging in a price war, lower prices, price war, profit margin, stronger competitive advantage
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Tuesday, February 23rd, 2010
As highly-competitive manufacturers and retailers become lost in a sea of sameness in the eyes of consumers, it is up to the brand to catch the focus of consumers’ eyes and differentiate from competitors.
Following the introduction of the Apple iPad, Hewlett-Packard began discussing setting prices on its anticipated PC version of a tablet to directly compete in price [...]
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Tags: Apple iPad price war, apple ipad struck up a price war, competitive marketplace, creating competitive advantage, cut below the prices, engaging in a price war, higher profit margins, increased market share value, lowering prices to compete, price war on e-books, profit margin, setting prices, toyota's competitive advantage, uncover and tout its competitive advantage, value, value brought to customers
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Tuesday, February 16th, 2010
Price wars abound in online brokering as E*Trade Financial Corporation jumped into a broker commission price war last Monday.Â
Eliminating account activity fees and the $12.99 commission tier, E*Trade chose to help current and potential customers view E*Trade services as a more simple, valuable and transparent business through which to perform stock trading actions.
No longer is the focus [...]
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Tags: avoided price wars, Competitive Advantage, competitive position, engage in a price war, engaging in a price war, maintain competitive advantage, price war, price wars
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