Archive for the ‘Business Consulting’ Category

Popularity of Android Mobile Phones Creeping Up on Seasonal Favorite iPhone

Friday, April 16th, 2010

The Apple iPhone has been a huge seller and a regular favorite in the mobile phone market ever since it first wowed consumers in 2007. But the new kid on the block, the Google Android mobile operating system, is already showing steady month to month growth in the marketshare. Looking at worldwide smartphone marketshare from [...]

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How Google Maintains Its Competitive Advantage

Wednesday, March 31st, 2010

Google upholds the position as the dominant search engine in the world, with 65 percent of the total search market, according to Hitwise. To maintain Google’s competitive advantage, the company has developed an infrastructure that guarantees a fast and efficient search engine, as well as branching out their efforts in other directions beyond search.
 
Let’s first [...]

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Are You Shooting at Your Target (Market) With Dull Arrows?

Monday, March 8th, 2010

Many company leaders have come to us and sheepishly admitted the core message they use in sales and marketing was developed during different times.  These leaders know a major change has taken place, and a new and more effective message is required today.  The “arrows” they aim [...]

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Are You a Price Chicken?

Wednesday, December 23rd, 2009

In a competitive marketplace, it is never the time to play “chicken” with your customers on price. Doing so leads to leap frogging your competition straight to the bottom of the profit margin ladder.  Price is and will always be an issue for some customers, but not as many as you may think.
Smart Advantage, a [...]

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We may live in high-tech times, but leadership will always be a high-touch role.

Thursday, October 1st, 2009

At an era peaking with both financial crisis and meteoric technological advancements, Businesses are at a level playing field in regards to their access to different means of processes to provide them with a competitive advantage. Organizations have access to the latest means of social media marketing as well as similar limits in overall budgets, [...]

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