About Smart Advantage, Inc.

Smart Advantage, Inc. is the only marketing consultancy focused exclusively on helping companies identify and communicate their Competitive Advantages in marketing and sales.

The firm was founded by Jaynie L. Smith, author of the best-selling business book Creating Competitive Advantage (Doubleday, 2006). Jaynie L. Smith and our team of Smart Advantage consultants have developed a proprietary Competitive Advantage process based on over 20 years and 40,000+ hours of experience consulting with midsized to Fortune 500 companies and coaching CEOs and C-Suite executives.

Why work with Smart Advantage? Find out how we answer the question “Why should you work with us instead of the competition?”

Smart Advantage Marketing Consulting Services: Offering a full range of marketing consulting services, from the Smart Advantage Full Process, Onsite Workshops, to Remote Consulting with one of our Competitive Advantage Consulting Experts. Whether you’re already familiar with the concept of Competitive Advantage or whether your marketing message needs a complete overhaul, we can work together to achieve your marketing goals.

Meet the Team: Smart Advantage has a team of dedicated professionals who are experienced in identifying and promoting competitive advantages for a vast majority of companies and industries.

Smart Advantage Calendar: Where in the world are Smart Advantage consultants? View our upcoming calendar to see if we will be in your city. Also, see if we have dates available to fit your schedule.