Smart Advantage, Inc. is a consultancy founded by Jaynie L. Smith, author of the best-selling business book Creating Competitive Advantage (Doubleday, 2006).  Based on more than 20 years experience with Fortune 500 companies and over 30,000 hours of CEO coaching, Ms. Smith outlines a process for companies to understand, uncover, define, research, and edit their Competitive Advantages.  Smart Advantage has refined, expanded, and licensed this process.

Smart Advantage can assist your organization in implementing the Competitive Advantage process.  This ranges from full-process consulting, on-site workshops, to remote one-on-one consulting with one of our team of ACEs (Advantage Consultant Experts). 

For a full listing of services, click here.

To meet the ACEs, click here.

For a list of Jaynie L Smith speaking dates click here